“As regards the impact of accompanying measures, the research conducted in Ireland demonstrates that their Food Dudes programme, which is based on strong accompanying measures, is essential for a sustainable increase in children’s fruit and vegetable consumption. For other Member States, which adopt different approaches, the overall short-term impact of the accompanying measures is difficult to evaluate at this juncture.”

REPORT FROM THE EUROPEAN COMMISSION TO THE EUROPEAN PARLIAMENT AND THE COUNCIL, 18.12.2012